USRowing Takes Part in JAM World Record 2012, Let's Move in School

September 21, 2012

PRINCETON, N.J. - On Thursday, September 27, at 10 a.m. local time, members of the 2012 Olympic and Paralympic rowing team will do a fun, easy one-minute fitness routine as part of JAM World Record 2012 with Let’s Move in School. This inaugural national initiative has been created to raise awareness about the importance of everyone making good health choices and physical activity a daily habit. People of all ages and abilities are invited to pause and join in, wherever they are, at 10 a.m. local time.

“JAM Record 2012 is designed to be a creative way for all of us to take just a minute of our day to join in as a nation and recognize the importance of daily physical activity and the need for kids to learn healthy habits at a young age," said 2012 Olympic gold medalist Esther Lofgren. "This initiative was inspired by kids and is designed as a campaign to raise awareness about the importance of making physical activity and health a daily habit from a young age. In addition, there is a national competition going on: the state that rallies the most people to sign up as a percentage of their total state population will be awarded the 2012 JAM title."

Join by going to www.jamworldrecord.org to be counted in your state’s totals and learn the easy routine. Follow the buzz on Twitter by using the hash tag: #jam4pe.

JAM World Record 2012 with Let’s Move in School also urges everyone to support schools where every student has the opportunity to learn healthy habits and participate in a quality physical education program. The National Association for Sport and Physical Education (NASPE) recommends that elementary school students have 150 minutes of instructional physical education while middle and high school students have 225 minutes per week of instructional physical education.

JAM World Record 2012 with Let’s Move in School was created as a partnership to raise awareness about the importance of quality physical activity and physical education programs in schools by the JAM School Program, ConnectTIVITY, Let’s Move in School and Buy4.com. Momentum is building as schools, corporations, athletes and high profile organizations support and get excited about an effort of this kind that has been created to draw the nation’s attention to healthy and active lifestyles. Get more information about the JAM School Program at www.jamschoolprogram.com and about Let's Move in School at www.letsmoveinschool.org.

About Health-E-Tips & JAM School Program
Health-E-tips, Inc. & JAM School Program provide bite-size wellness tools to help people of all ages learn to make health a daily habit.  Health-E-tips, Inc. has two programs, one for corporations and one for schools.  The HET Corporate program assists organizations in motivating employees and their families. The JAM School Program is a free program available to every school that assists schools in their efforts to help teach kids to make health and physical activity a daily lifelong habit. As a component of the HET Corporate Program, employers engage employees to promote the JAM School Program.  Through the JAM School Program, kids engage parents in the conversation about daily healthy living. The organization's fun, one-minute physical activity routines have become a national favorite. www.healthetips.com.

About Let’s Move in School
A national initiative to increase physical activity before, during and after school, Let’s Move in School is in support of First Lady Michelle Obama’s Let’s Move! Campaign and is a project of the American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD). To learn ways to increase physical activity, go to: Let's Move in School at www.letsmoveinschool.org.

About ConnectTIVITY
ConnectTIVITY specializes in assisting non-profits, schools and other agencies to raise funds with the unique technology platforms of our clients. In addition, to these collaborative fundraising efforts, we represent a number of leading evidence-based physical education/activity products and related industry groups.  This structure allows ConnectTIVITY to align their unique marketing and sales strategies, grant research and writing talents to build successful partner relationships by connecting the dots. www.connecttivity.com.

About Buy4.com

Buy4.com is the most powerful fundraising technology platform on the internet.  Buy4.com harnesses the desires of the masses to 'Do Good' simply by doing what they love to do…shop on line. Any group large or small can simply ask their support base to 'Buy4' them while shopping at over 2,500 mainstream retailers.  Specially negotiated commissions are donated in the shoppers name with every purchase.  By empowering the consumer to make buying decisions that benefit causes that are important to them, Buy4 members are able to 'Do good. http://www.jamworldrecord.org/buy4.

Allison Frederick

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